Innovative Ag Marketing Workshop at Colusa Farm Show

The 2016 Farm Show will feature the “Innovative Ag Marketing Workshop” hosted by the Colusa County Resource Conservation District.  The public is invited to attend this workshop free of charge. The event will take place at the Stagehand Theater on Wednesday, February 3rd from 1:00 pm- 3:00 pm. The focus of the workshop will be to give farmers unique ideas they can utilize to increase the sales of California specialty crops. Specialty crops are defined as most fruit, vegetable, nuts, herbs, spices, floriculture, and horticulture crops. The workshop will feature presentations on unique and creative ways to market agricultural produce including on-the-farm events, social media, branding campaigns and will provide farmers with some basic planning tools that will help tremendously when considering implementing new marketing approaches.

Local specialty crop producers Dan and Barbara O’Connell will talk about the innovative methods they use to market their produce. The O’Connell are well known for their on-the-farm store, outside sales and educational events they host to increase sales and promote California agriculture to the public.

Penny Leff, the Agritourism Coordinator for the UC Small Farm Program will discuss how a growing number of California farmers are inviting the public onto their land for enjoyment, education and entertainment. Her presentation will share some innovative and successful models of agritourism offered by specialty crop growers, including U-Pick operations, farm stands, pumpkin patches and corn mazes, farm stays, harvest festivals, wine tasting, tours, camps and more. Penny will talk about the challenges faced by farmers as they join the tourism and hospitality industries, and some resources to assist farmers in overcoming those challenges.

Anna Farrell and Kristen Staggs of Farrell Design Group in Chico will present material on how, when, and why utilizing social media and branding can increase sales. Farrell Design Group represents themselves as a firm that loves agriculture which is easily confirmed by viewing their creative work. Whether you are a large farming enterprise or a small “Mom and Pop” farm find out how or if social media can benefit your bottom line. The Farrell Group will talk about how to connect more customers with your produce by combining creative design and targeted messaging to grow sales. They will give pointers on how to energize your brand with the right logo, marketing materials, packaging design and a website that works great across all devices.

A special thank you goes out to Premier Mushroom and the Colusa County Stagehands for lending their support for this workshop. If you have any questions or need additional information please contact the Colusa County RCD at info@colusarcd.org or 530-458-2931 x101.

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