Farmers’ Rice Cooperative Names New CEO

Farmers’ Rice Cooperative announced today that Rick Rhody has been named as the new Chief Executive Officer. Rick will replace Kirk Messick, who has been serving as the interim CEO.

“We are pleased with how Kirk lead FRC during this time of transition and know that his 28 years of FRC experience will set up the new CEO for success,” Board Chairman, Herb Holzapfel said. “The rice industry faces a lot of challenges right now. We know that for FRC growers to be successful we need the right leadership at the top. We are confident that Rick brings that leadership to FRC.”

“I am excited to get to work. Farmers’ Rice Cooperative is a great company and I know that the future is bright,” Rick said. “There are many challenges that FRC and the rice industry as a whole face in the months and years to come. We need to be proactive and meet these challenges head-on in order to ensure growing rice in the Sacramento Valley remains economically viable. We must lead the charge in getting maximum value for FRC grower rice and at the same time work to open new markets and develop new ways to add more value to grower returns. FRC is as strong as ever and we are in a great position to move forward.”

Prior to joining Farmers’ Rice Cooperative, Rhody had the opportunity to help build Sun Valley Rice from the ground up and go on to serve in almost every position from field staff to CFO. He is a Sacramento Valley native and currently resides in Yuba City. A Chico State graduate he also holds an MBA from Saint Mary’s College and is a recent graduate of the prestigious California Agricultural Leadership Program. Rick has a lifetime connection to the rice industry beyond Sun Valley Rice, from his youth in Rio Oso to summer college jobs working on a rice and hay ranches just outside of Chico. ■

The Williams Pioneer Review has a small staff of one, covering all of Colusa County; but we’re proud to have the assistance of a large army of community contributors to extend our range and reach. This is one of those stories. If you have a story you would like to share, please email them to: or give us a call.