The California Highway Patrol (CHP) encourages parents, educators,
business owners, and other community organizations to promote a drug-free lifestyle during National Red Ribbon Week, October 23 – 31, 2013.
The Red Ribbon Campaign originated from an incident in Mexico City when drug traffickers murdered Drug Enforcement Administration Agent Enrique “Kiki” Camarena in 1985. This developed the tradition of displaying red ribbons as a symbol of intolerance toward the use of drugs. The mission of the Red Ribbon Campaign is to present a unified and visible commitment toward the creation of a drug-free America.
“The Red Ribbon Campaign is the largest and oldest drug prevention program in the nation,” said CHP Commissioner Joe Farrow. “This is an outstanding opportunity to show our children and the people in our communities that we stand united in our fight against illegal drug use.”
The Red Ribbon Campaign is sponsored by the National Family Partnership, which encourages everyone to display a red ribbon throughout October to help promote drug-free communities and homes.
“Our children have the right to grow up drug free,” added Commissioner Farrow. “It is our
responsibility as parents and community members to make that happen.”
Visit www.redribbon.org and take the pledge to be a part of the creation of a drug-free America. K