Thursday, October 1, 2020


Home News Groups Partner to Deter Youth Alcohol Consumption

Groups Partner to Deter Youth Alcohol Consumption

Colusa County Department of Behavioral Health: Prevention Services and George T. Egling Middle School Club Live are partnering to enact the “Lee Law” in Colusa. The groups will launch the campaign in March.

The Lee Law refers to California Business and Professions Code 25612.5, enacted in 1994. It requires off-sale alcohol retailers (e.g. liquor stores, grocery stores, but not bars or restaurants) to abide by a set of public health and safety standards to protect surrounding neighborhoods and communities from problems associated with alcohol sales.

The Colusa project will focus on two provisions in the law. It requires that no more than 33 percent of the window space can be covered with advertising signs, and that window signage must be placed so that law enforcement personnel have a clear, unobstructed view of the interior of the store including the cash register areas.

In a written statement Colusa County Behavioral Health’s Matthew Garcia, representing alcohol and other drug services as a Therapist II/prevention coordinator commented that research connects increased youth exposure to alcohol advertising and increased use and problems: The evidence reviewed has suggested that exposure of young people to alcohol marketing speeds up the onset of drinking and increases the amount consumed by those already drinking.

Garcia further commented that alcohol advertizing on store fronts near schools is particularly problematic. “Students at schools surrounded by ads expressed greater intention to drink and more positive associations with alcohol,” he said.

The local project’s overall goal is to create safer community environments for youth particularly in low income, ethnic neighborhoods. Additional goals are to promote compliance with the Lee Law provisions related to off-sale retail alcohol advertising practices and to enact a local ordinance to strengthen the law’s provisions to reduce youth exposure to alcohol advertising.

Egling Club Live will recognize alcohol merchants who actively work to restrict alcohol sales to minors and are compliant with state and local beverage control regulations.

“Merchants will be recognized as a ‘Responsible Merchant’ when youth feel that merchants are doing a good job and local law enforcements concurs,” said Garcia.

Questions on the project may be addressed by calling Garcia at (530) 458-0524

The Williams Pioneer Review has a small staff of one, covering all of Colusa County; but we’re proud to have the assistance of a large army of community contributors to extend our range and reach. This is one of those stories. If you have a story you would like to share, please email them to: or give us a call.

More News

Sex offender registry to see dramatic change in 2021

Two convicted child molesters were sentenced last week for failing to register as sex offenders, a consequence that could jeopardize their chances of getting...

Surviving the election: How to protect yourself from the stress of politics

We interrupt your latest binge of breaking political news, fear-provoking campaign commercials and angry posts from your favorite pundit to report that politics can...

Social Media and Kids: What Parents Can Do to Ensure Safe Use

The negative effects of social media have been much discussed as of late, thanks to the recently released documentary on Netflix, “The Social Dilemma.” The...

FBN – Amedee’s Flower & Gift

FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2020-0000080 Date filed: September 28, 2020 The following persons are doing business as: AMEDEE’S FLOWER & GIFT Business Address: 734 E. Street, Williams,...

Quilters serve local needs, fire victims

Had it not been for a coronavirus pandemic, the Pacific Flyway Quilters would have held their annual Community Service Giveaway Night with a little...

Local Government

Colusa Unified to address online etiquette

Sharing yourself with others inside your personal space has been a challenge to students in COVID times. That is what some students said about distance...

City grants permit for cannabis expansion

Colusa’s first cannabis nursery is now looking to expand operations to include full marijana cultivation. The Colusa City Council voted 4-1, on Sept. 15, to...

Local governments spending CARES to boost IT infrastructure

In order to reduce physical interaction between individuals in the era of Covid-19, local governments are using CARES Act funding to invest in better...

Public & Legal Notices

FBN – Terra Organics; Aurora Seeds

FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2020-0000075 Date filed: September 23 2020 The following persons are doing business as: TERRA ORGANICS and AURORA SEEDS Business Address: 311 N. BUTTE...

FBN – Maribel’s Janitorial Service

FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2020-0000076 Date filed: September 24, 2020 The following persons are doing business as: MARIBEL’S JANITORIAL SERVICE Business Address: 203 5TH STREET, ARBUCKLE, CA...

FBN – Market Street Grill

FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2020-0000077 Date filed: September 25, 2020 The following persons are doing business as: MARKET STREET GRILL Business Address: 415 MARKET STREET, COLUSA, CA...

Notice Inviting Bids – Cortina Community Services District

CORTINA COMMUNITY SERVICES DISTRICT NOTICE INVITING BIDS Sealed bids received by the undersigned will be opened at the Arbuckle Golf Club, 5918 Hillgate Rd., Arbuckle,...

Notice of Petition of Administer Estate of Loyd Paul Locvich

NOTICE OF PETITION TO ADMINISTER ESTATE OF LOYD PAUL LOCVICH Case Number PR8246 To all heirs, beneficiaries, creditors, contingent creditors, and persons who may otherwise be interested...