“Text4Baby offers a medium to communicate directly to our moms, providing them with direct access to perinatal and postpartum resources and education,” said CDPH Director and State Health Officer Dr. Ron Chapman. “The flu shot partnership is one example of how we can break down barriers to ensure that our moms can obtain access to this critical vaccine.”
“This is an affordable, accessible innovation that should be particularly valuable for pregnant women and mothers on Medi-Cal, many of whom may benefit from more information on properly caring for themselves and their infants,” said DHCS Director Toby Douglas.
Three free text messages are sent per week, personalized to mom’s due date or baby’s age. The content includes messages about immunization, nutrition, birth defect prevention, safe sleep, health resources and more. Mothers can also opt-in to receive doctor appointment reminders.
Additional information can be found at https://www.text4baby.org/