The 44th District Agriculture Association last week named the Pioneer Review as the official publisher of the 2018 Colusa Farm Show program guide.
The Colusa Farm Show, held the first week in February, is Northern California’s largest and oldest agricultural exhibition, and offers a one-stop shopping opportunity for farmers and ranchers to see the latest in modern farming equipment, techniques, and services.
The three-day event typically draws between 30,000 and 35,000 visitors and more than 300 vendors.
The 2018 Farm Show guide will include exhibitor lists, show maps, seminar schedules, industry news, on-site activities and dining, and serves as the best advertising solution for industry giants and local businesses to target all aspects and markets of California agriculture.
The Pioneer Review will distribute a total of 10,000 copies of the 44th District Agricultural Association’s official publication at the gates of the Colusa Farm Show, Feb. 6-8, 2018, and at farm-trade locations throughout Colusa, Yuba, Sutter, Butte, Glenn, and Yolo counties.
The Pioneer Review published the 2017 official Farm Show guide, a 55-page full-color magazine, which was a big hit with the Fair Board, members said at their Sept. 28 meeting, and was the driving force for the Pioneer Review again being named the official publisher in 2018.
The Fair Board also named the Pioneer Review the official publisher for the 2018 Colusa County Fair program guide.
“I’m pleased the Fair Board is confident in our product and the services only the Pioneer Review can provide,” said publisher Lloyd Green, Jr. “The program guides for Colusa County’s two largest community events are a huge undertaking, and we understand what a difficult decision the Fair Board had to make. Each of the publishers who submitted proposals has a unique way in which they are able to partner with the Fairgrounds to promote the Farm Show, the Fair, and the local community. I’m glad it’s the Pioneer Review. I’m looking forward to working with the fairgrounds, and I plan to tackle this project with enthusiasm.”
The Fair Board last week considered proposals also from Me and Mine, LLC, a Yuba-Sutter-based publishing company, and JNair Media & Photography, a Colusa-based publishing company, both of whom published official programs in the past.
“I like the overall look of Me and Mine,” said Director Laurie Costa. “I love the photography and the hominess of it all, and I think it makes the pages really pop.”
Although the Fair Board praised all three publishers for their work, selection criteria also include sponsorship value and the overall ability to promote fairground-sponsored events. California fairgrounds are state agencies, and have faced tough times since 2011 when all $32 million for fair funding was cut from the state’s budget.
Today, the Colusa County Fairgrounds continues to rely heavily on local and corporate sponsors, as well as volunteers, to keep all 44th District Agricultural Association’s events going year after year.
“The Farm Show and Colusa County Fair are no different,” Green said. “The program guides represent a huge commitment from a publisher, but the Pioneer Review is proud to once again be a major sponsor of both events. We are the newspaper of record for Colusa County, and no other publication has our reach. Not only are we recognized for our extensive coverage of local events, but also for working closely and effectively with local government entities and agencies, including the county fairgrounds, to inform the public and encourage participation from the community in local affairs.”
As a major sponsor, the Pioneer Review plans to work closely with the 44th District Agriculture Association and Fairgrounds staff to promote all fair-sponsored events, which includes Pumpkin Village, the Holiday Craft Show, the Colusa Farm Show and Colusa County Fair.
“The Pioneer Review has really done a lot for us throughout the year,” said Jonathan Howard, Colusa County Fairgrounds Chief Executive Officer. “Lloyd designed our logo and has done a lot of other things for us at no charge.”
According to Fair Board Director Jamie Traynham, the 44th District Agriculture Association spent in excess of $16,000 on advertising and promotions in 2016, when the Yuba-Sutter company published the Farm Show and Colusa County Fair guides.
Promotion and advertising expenses for the fairgrounds dropped to $2,800 in 2017, when the Pioneer Review published the two magazines, she said.
The cost savings to the Fair Board were a direct result of the Pioneer Review’s sponsorship and partnership, Howard said. ■