In his expanded role, Bailey will add the Commercial Banking Group to his areas of responsibility, and will now oversee all of commercial and retail banking, bankwide marketing, product management, and digital channels.
Within these groups, Bailey will have responsibility for approximately 750 of the bank’s 1,100 employees, Tri-Counties officials said.
Bailey as been with Tri-Counties Bank since 2007, and has served as the Chief Retail Banking Officer in 2015. Prior to joining Tri Counties Bank’s executive team, Bailey spent more than 15 years at Wells Fargo Bank, the majority of his time as senior vice president and market president, with responsibility for retail branches from Sacramento north to the Oregon border.
Bailey is a Colusa native, and has resided in Colusa the past 25 years.
“While living in Colusa has created significant travel demands for the past 25 years, it’s where my roots are and where my wife and I felt it best to raise our family,” Bailey said, in a statement. “I’m a small town guy, and I’ve found over my 28-year career that small town principles work very well in any community, large or small.
Bailey said that growing up in a small town, and raising his family here, has shaped who he is and how he approaches business.
“That’s been a very good thing for me and our company,” he continued. “In fact, it’s who Tri Counties Bank is as well: a thriving banking organization that started over 40-years ago in a trailer in Chico, and now ranks as the 13th largest banking organization headquartered in California. I’m incredibly proud of the company we’ve become, and nearly all of that credit goes to the 1,100 dedicated employees who work tirelessly and passionately every day to best serve our customers.”
Rick Smith, chief executive officer and president of Tri-Counties Bank, said Bailey’s leadership over the past 12 years has helped to shape the company, and that Bailey has contributed significantly to the organization’s success.
“In his expanded role we look forward to continued progress and success as we work diligently to operate the premier community banking organization in northern and central California,” Smith said, in a statement. ■