Tuesday, October 22, 2019
Home Government Williams Councilman unveils economic development strategy

Williams Councilman unveils economic development strategy

“Welcome to Williams” is a new strategic plan to help the city overcome some of the economic challenges facing the small town.

Councilman John Troughton is leading an effort by Williams staff to build a healthy business community by maximizing the city’s strengths and opportunities.  

In his report to the City Council last week, Troughton presented a draft of a presentation that will be handed out at business expos or mailed to potential businesses to entice them to come to Williams. The information highlights Williams’ strong economic opportunities – including a large business park within an opportunity zone in which to build – proximity to major roadways, proximity to year-round recreation, and the area’s vibrant agricultural community.  

Troughton said he plans to attend the Small Business Expo in San Francisco, in August, and others around the North State, armed with a TV screen and aerial photographs of the city. 

“It shows what we have to offer and how to recognize Williams when you get to it,” Troughton said. 

The packet of information, which will be placed on a CD or flash drive, will be offered to prospective companies who would largely benefit from the city’s close proximity to Interstate 5 and state Highway 20. 

Troughton said he recently conducted his own traffic survey at the south and north end of E Street by counting cars during half hour intervals over the course of several hours. 

“In one half hour period on a Friday at 11:30 (AM) to noon, there were 138 cars to come off on the northbound side,” he said. “The total that we have on both sides, over a total of about a week, is 40,992. That was my number. That’s based on an average of the high and the low.” 

Troughton said an official Caltrans traffic survey conducted in 2012 totaled the number of cars exiting into Williams from I-5 at about 38,000. 

“We’re not too far off and that’s been six years ago,” Troughton said. “So, consequently, this information might be of interest to someone looking for a place along I-5 or so.”

Troughton is working on the project with the Williams Planning Department. Funding comes from the $5,000 the city council set aside for economic development and outreach earlier this year. 

The packet of information also contains information about Williams, including population, median household income, and median home values. 

Troughton said having a strong business community would also boost tourism, adding to the economic success of the city and create more jobs for residents. ■

Recent News

Tomato processing plant to close

About 200 employees will be without a job following the current harvest season at the Olam processing plant in Williams.  The company announced in a...

Home court named for fallen officer

The Pierce High School Gym will forever be branded as the Natalie Corona Gymnasium, a fitting epitaph for an athlete and hero.  Natalie Corona, 22,...

Dunlap wins RCD speak-off

Abby Dunlap, a junior at Maxwell High School and the FFA reporter, was the winner of the Oct 2 Resource Conservation District Speak-Off Contest.  Dunlap...

Local Government

Public & Legal Notices

Colusa County Planning Commission – Notice of Intent to Adopt a Statutory Exemption and Notice of Public Hearing

COLUSA COUNTY PLANNING COMMISSION NOTICE OF INTENT TO ADOPT A STATUTORY EXEMPTION AND NOTICE OF PUBLIC HEARING NOTICE IS HEREBY GIVEN THAT the Colusa County Planning Commission...

FBN – F&N Farming

FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2019-0000097 Date filed: September 26, 2019 The following persons are doing business as: F&N Farming 4334 Old Highway 99W, Maxwell, CA 95955 PO Box...

CITY OF COLUSA – NOTICE OF PUBLIC HEARING – COMMUNITY DEVELOPMENT BLOCK GRANT PROGRAM

CITY OF COLUSA NOTICE OF PUBLIC HEARING COMMUNITY DEVELOPMENT BLOCK GRANT PROGRAM NOTICE IS HEREBY GIVEN that the City of Colusa will conduct a public hearing by...

County of Colusa Planning Commission – Notice of Public Hearing

NOTICE OF PUBLIC HEARING AND NOTICE OF INTENT TO ADOPT A MITIGATED NEGATIVE DECLARATION NOTICE IS HEREBY GIVEN THAT the Colusa County Planning Commission will conduct...

City of Colusa – Notice of Public Hearing

  CITY OF COLUSA PLANNING COMMISSION NOTICE OF PUBLIC HEARING NOTICE IS HEREBY GIVEN THAT THE PLANNING COMMISSION will hold a Public Hearing in the City Council chambers...