Since the Williams Pioneer Review launched its podcast “THE BACKPAGE,” on May 24, Publisher Lloyd Green and co-hosts Kent Boes and Hayley Apaseo have created quite a stir around Colusa County and beyond.
It’s not surprising that their audio delivery every Friday of local news, community events, information, and opinion has exploded, because podcasts, in general, have become the fastest growing medium in media today.
“Our mission is to inform people in a different way,” Green said. “In addition to the headlines and stories that are in the paper, we get to add a little more – what we’ve heard and what we think. It’s just a great way to get people interested in the news and what is happening in the community.”
According to Edison Research and Triton Digital, who released the results of their annual report “The Infinite Dial” on May 6, podcasting has made explosive year-over-year growth as social media usage continues to drop, especially among younger people.
According to the research, there are 15 million fewer users of Facebook in 2019 than were in the 2017 report, while the percentage of Americans who have listened to a podcast has passed the 50 percent mark.
“This is a watershed moment for podcasting – a true milestone,” noted Tom Webster, senior vice president at Edison Research, in a press release. “With over half of Americans, 12 and older, saying that they have listened to a podcast, the medium has firmly passed into the mainstream.”
While the Pioneer Review newspaper continues to be the most popular and reliable source of local news, Green, Boes, and Apaseo have taken their online audio version of the news to a whole new level by adding discussion, debate, interpretation, and opinion.
“Sometimes our debates are intense,” said Apaseo, the golden voice on the show. “Our discussions go beyond the story that we read in The Pioneer. We add a little tidbit here and there.”
“THE BACKPAGE” is prerecorded in a soundstage in the Pioneer Review’s office on Fifth Street, in Colusa.
Green, Boes, and Apaseo have honed their skills at keeping the community up to date on the happenings in Colusa County by also introducing a featured guest each week to share news or events that are closest to their own hearts.
“They are able to come on and talk about their events,” Green said. “They get to have a voice and they have fun. It’s very relaxed.”
Guests have included local government officials, as well as members of non-profit groups like Karen’s House, the Colusa Swim Team, and others who say “THE BACKPAGE” reaches the public in a far more personal way.
“It’s a good way to get local perspective in a humanizing way,” wrote Williams Councilman and activist Sajit Singh, in a review.
Boes, who adds humor to the podcast, is no stranger to community activism. As a longtime disc jokey, he is also no stranger to the entertainment industry.
“Lloyd and I just wing it sometimes,” joked Boes. “Hayley is the more inquisitive one when we have a guest on. It’s just a great mix.”
As a county supervisor, however, Boes said he understands that listening to the local podcast is a great way for people to stay informed and engaged in matters that affect their lives.
“An informed community makes better decisions,” he said.
“THE BACKPAGE” and all previously recorded editions, can be listened to any time of the day or night on a mobile device, in the car, on a tablet, or a desktop – and can be found at radiocolusa.com and podcast subscription services like IHeartRadio, Apple Podcasts, Google Podcasts, TuneIn, and Stitcher.
With the popularity of “THE BACKPAGE,” growing by leaps and bounds, Green believes the medium will only continue to compliment the Pioneer Review, not only as a way for people to communicate their interests, but a way to share their opinions or market their products.
Additionally, Green said that he hopes, in addition to THE BACKPAGE, to expand the company’s offering of various podcast shows, and to provide podcast product services to local groups and organizations.
Contact THE BACKPAGE at the Pioneer Review Office, 310 5th Street in Colusa, or email firstname.lastname@example.org ■